Thursday, September 23, 2010

Honda CR-Z launched in 3-D

NEW YORK: The Honda CR-Z sport hybrid coupe was launched to great fanfare in New York's Times Square yesterday. It was also the first time a car launch used 3-D technology.

Honda will be screening 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen, located on Broadway between 46th and 47th Street.

Members of the public will receive special glasses to view the TV footage, which will run from 10am (10pm in Malaysia) to 6pm (6am today in Malaysia). They will also be able to interact with the car.

"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements—like 3-D technology—to get the attention of young, potential CR-Z buyers," said American Honda Motor Co, Inc senior manager of national advertising Tom Peyton.

"This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event."

To liven up the event even more, Sony will provide 3-D Gran Turismo 5 racing simulators that will feature the CR-Z. Honda is sponsoring a performance by hip-hop trio, N.E.R.D and Maxim Magazine models will distribute copies of their 3-D October issue.

Source: http://www.star-monitoring.com/

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