PUCHONG: Perodua today added the Viva Elite Exclusive Edition to its model line-up.The latest variant of the Viva is pitched mainly at young urban women, sporting new features inside and out, and coming in a new body colour called classy purple. It is also available in ivory white and midnight blue.
Much of the changes are in the interior. It's equipped with custom coloured alloy wheels and an Exclusive Edition grade mark.
The cabin gets a new meter combination design and silver-painted door armrests and gearshift bezel. Leather seats come with embroidered detailing and new stitching orientation. The centre cluster has a dark purple metallic finish and the steering wheel is leather-wrapped.
Perodua aims to sell 600 units of the ViVA Elite Exclusive Edition a month.
The ViVA Elite is the best-selling variant in the model line-up.
According to Perodua managing director Datuk Aminar Rashid Salleh, a monthly average of 2,400 ViVA Elite units were sold this year.
"A total of 240,000 ViVA units have been sold since it was launched in 2007 and the ViVA Elite ... consists of 41.4% or 24,000 units from a total of 58,000 units of the ViVA sold in the first 10 months of the year."
The Exclusive Edition goes on the road at RM41,600 and is RM400 more with metallic colour.
In tandem with the car launch, Perodua also opened its new service centre here which has been relocated from the old Puchong site.
"The change in venue is to make it more convenient for our customers as the (new) location is next to our sales branch, hence making it a 3S one-stop centre," said Aminar.
It has 16 bays of which 14 have hoists, and is expected to be able to service 1,500 cars a month.
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